Blog

Referral Strategy

How the best apps turn referrals into a habit

Most referral programs fail because they treat sharing like a one-time task instead of a repeatable behavior.

How the best apps turn referrals into a habit
How referral programs get abused (and how to stop it)
Referral Strategy

How referral programs get abused (and how to stop it)

Referral programs can easily become a magnet for abuse.

Introducing Targeting
Product Launch

Introducing Targeting

Every marketer knows that one message rarely fits all.

Referral bonuses are taxable, and ignoring that can be costly
Taxes

Referral bonuses are taxable, and ignoring that can be costly

In the US, cash-equivalent referral incentives count as taxable income.